kawaii TOKYO® - About Us

kawaii TOKYO Pte. Ltd. was established in Singapore in January 2007 by the Tokyo-headquartered planning company FORCE 10 INC., for the purpose of distributing new high-caliber Japanese cosmetics to the global market.

kawaii TOKYO® is a beauty brand launched to embody the essence of Tokyo pop culture, as symbolized in the Japanese buzzword kawaii ("charming," "adorable," etc.) that continues to build a following worldwide.

All cosmetics handled under this brand are planned and developed by the independent research team "F10 Lab." on the strength of a stringent control system fully certified under "ISO9001:2000," the accepted international standard for quality management systems.

"Start with Celebrity Mornings & Enjoy Princess Nights!" has been adopted as the main theme of this brand. In keeping with that vision, kawaii TOKYO is committed to furnishing multi-beneficial products to women around the world who are active, curious and smart, and likewise empowered by the motivation to realize their multiple dreams and desires.

This, then, is the corporate and social mission of kawaii TOKYO.

For a question, comment,
feedback about kawaii TOKYO products

For publicity, advertising,
promotion or distributorship


	Skin Care & Beauty Brand Skin Care & Beauty Brand Theme What is kawaii Tokyo? Brighten-up Skin Care Product Gallery kawaii TOKYO Fan Voice kawaii TOKYO Media Coverage Brighten-up Skin Care Products BRIGHTEN-UP Skin Care Series Skin Care Testimonials Awards Events & Promotions kawaii TOKYO Members Where to Buy Downloads Top > About Us

	kawaii TOKYO Pte. Ltd. was established in Singapore in January 2007 by the Tokyo-headquartered planning company FORCE 10 INC., for the purpose of distributing new high-caliber Japanese cosmetics to the global market. kawaii TOKYO® is a beauty brand launched to embody the essence of Tokyo pop culture, as symbolized in the Japanese buzzword kawaii ("charming," "adorable," etc.) that continues to build a following worldwide. All cosmetics handled under this brand are planned and developed by the independent research team "F10 Lab." on the strength of a stringent control system fully certified under "ISO9001:2000," the accepted international standard for quality management systems. "Start with Celebrity Mornings & Enjoy Princess Nights!" has been adopted as the main theme of this brand. In keeping with that vision, kawaii TOKYO is committed to furnishing multi-beneficial products to women around the world who are active, curious and smart, and likewise empowered by the motivation to realize their multiple dreams and desires. This, then, is the corporate and social mission of kawaii TOKYO. For a question, comment, feedback about kawaii TOKYO products For publicity, advertising, promotion or distributorship

	Terms of Use Privacy Policy About Us Tell a Friend Copyright (R) 2010, Force 10 Inc. All Rights Reserved.